Posted by on Jan 23, 2013 in Marketing, World Wide Web | 1 comment

I wanted to A/B test a new home page on Vogogo featuring an explainer video. Having been involved only loosely in the process before, it didn’t seem like there were many options outside of using companies that specialized in the creation of explainer videos. Unfortunately, they all seem to fancy themselves as modern day Donald Draper’s who want thousands of dollars, and months of design and review, to create just one video. A video that you have no idea how it will impact conversions until you release it into the wild, making the whole process seem rather dated compared to the rest of the web.

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